B2B brand extension to the B2C market—The case of the ICT industry in Taiwan.
| Autor: | Ying-Chan Tang1, Fen-May Liou2 mayliou@mail.ypu.edu.tw, Sheng-Yao Peng |
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| Zdroj: | Journal of Brand Management. Jun2008, Vol. 15 Issue 6, p399-411. 13p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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