Distribution Intensity and New Car Choice.
| Autor: | Bucklin, Randolph E1, Siddarth, S2, Silva-Risso, Jorge M3 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug2008, Vol. 45 Issue 4, p473-486. 14p. 1 Diagram, 7 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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