Dissolution of a Person-Brand Relationship: An Understanding of Brand-Detachment.
| Autor: | Li-Wei-Mai1, Giovanni, Paolo2 |
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| Zdroj: | Advances in Consumer Research - European Conference Proceedings. 2008, Vol. 8, p421-430. 10p. 12 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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