THE DIFFERENTIAL IMPACT OF ADVERTISED AND OBJECTIVE QUALITY ON MARKET SHARE AS MARKETS AGE.
| Autor: | Fisher, Robert J.1 rfisher@ivey.uwo.ca, Sud, Bharat L.1, Antia, Kersi D.2 |
|---|---|
| Zdroj: | AMA Winter Academic Conference Proceedings. 2007, Vol. 18, p327-328. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|