CUSTOMER PERSPECTIVES ON BRAND MERGERS: THE ROLE OF CONFIDENCE, LOYALTY, AND APPARENT PURPOSE.
| Autor: | Thozhur, Anil1 at2155@columbia.edu, Heitmann, Mark2, Lehmann, Donald1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2007, Vol. 18, p130-131. 2p. |
| Databáze: | Business Source Ultimate |
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