Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity?
| Autor: | Erdogan, B. Zafer1 bzerdogan@yahoo.co.uk, Drollinger, Tanya2 tanya.drollinger@uleth.ca |
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| Zdroj: | Journal of Current Issues & Research in Advertising (CTC Press). Spring2008, Vol. 30 Issue 1, p71-77. 7p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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