Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages.
| Autor: | Petty, Ross D.1, Andrews, J. Craig2,3 craig.andrews@marquette.edu |
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| Zdroj: | Journal of Public Policy & Marketing. Spring2008, Vol. 27 Issue 1, p7-18. 12p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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