Negative brand beliefs and brand usage.
| Autor: | Winchester, Maxwell1,2 Maxwell.Winchester@marketingscience.info, Romaniuk, Jenni3 |
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| Zdroj: | International Journal of Market Research. 2008, Vol. 50 Issue 3, p355-375. 21p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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