Newspaper Advertisement Characteristics and Consumer Preferences for Apples: A MIMIC Model Approach.
| Autor: | Patterson, Paul M., Richards, Timothy J. |
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| Zdroj: | Agribusiness. Spring2000, Vol. 16 Issue 2, p159-177. 19p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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