Editor-in-Chief Search Committee Report: The Digital Future Is Now.
| Autor: | Rangaswamy, Arvind1 arvindr@psu.edu, Cochran, James J.2 jcochran@cab.latech.edu, Erdem, Tülin3 terdem@stern.nyu.edu, Hauser, John R.4 jhauser@mit.edu, Meyer, Robert J.5 meyerr@wharton.upenn.edu |
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| Zdroj: | Marketing Science. Jan/Feb2008, Vol. 27 Issue 1, p1-3. 3p. |
| Databáze: | Business Source Ultimate |
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