Customer Behavior Modeling in Revenue Management and Auctions: A Review and New Research Opportunities.

Autor: Zuo-Jun Max Shen1 shen@ieor.berkeley.edu, Xuanming Su2 xuanming@haas.berkeley.edu
Zdroj: Production & Operations Management. Nov/Dec2007, Vol. 16 Issue 6, p713-728. 16p.
Databáze: Business Source Ultimate