The influence of spokeperson's race in relation to accents used in television commercials.
| Autor: | Lwin, May O., Chow-Hou Wee |
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| Zdroj: | Journal of Current Issues & Research in Advertising (CTC Press). Spring2000, Vol. 22 Issue 1, p67. 17p. 1 Diagram, 5 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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