The Use of Concurrent Disclosures to Correct Invalid Inferences.

Autor: Johar, Gita Venkataramani1 gvj1@columbia.edu, Simmons, Carolyn J.2
Zdroj: Journal of Consumer Research. Mar2000, Vol. 26 Issue 4, p307-322. 16p. 1 Diagram, 9 Charts.
Databáze: Business Source Ultimate