The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry.
| Autor: | DeRosia, Eric D.1 |
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| Zdroj: | Psychology & Marketing. Mar2008, Vol. 25 Issue 3, p298-316. 19p. 2 Black and White Photographs, 1 Chart, 1 Graph. |
| Databáze: | Business Source Ultimate |
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