Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility.
| Autor: | Nagpal, Anish1 anagpal@unimelb.edu.au, Krishnamurthy, Parthasarathy2 partha@uh.edu |
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| Zdroj: | Journal of Consumer Research. Feb2008, Vol. 34 Issue 5, p696-705. 10p. 6 Charts. |
| Databáze: | Business Source Ultimate |
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