Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs.

Autor:	Brady, Michael1
Zdroj:	Journal of the Academy of Marketing Science. Spring2000, Vol. 28 Issue 2, p315-315. 7/8p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu