Interimistic Relational Exchange: Conceptualization and Propositional Development.
| Autor: | Lambe, C. Jay1, Spekman, Robert E.2, Hunt, Shelby O.1 |
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| Zdroj: | Journal of the Academy of Marketing Science. Spring2000, Vol. 28 Issue 2, p212-225. 14p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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