A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units.
| Autor: | Inman, J. Jeffrey1, Park, Joonwook2, Sinha, Ashish3 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb2008, Vol. 45 Issue 1, p94-103. 10p. 1 Diagram, 4 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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