The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility.
| Autor: | Esch, Franz-Rudolf, Schmitt, Bernd H.1, Redler, Joern2, Langner, Tobias3 |
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| Zdroj: | Advances in Consumer Research. 2007, Vol. 34, p498-499. 2p. |
| Databáze: | Business Source Ultimate |
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