Demographics in Sales Promotion Proneness: A Socio-Cultural Approach.
Autor: | Kyoung-Nan Kwon1, Yoo Jin Kwon2 |
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Zdroj: | Advances in Consumer Research. 2007, Vol. 34, p288-294. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Kyoung-Nan Kwon1, Yoo Jin Kwon2 |
---|---|
Zdroj: | Advances in Consumer Research. 2007, Vol. 34, p288-294. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |