Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience.
| Autor: | Ramanathan, Suresh1 suresh.ramanathan@chicagogsb.edu, McGill, Ann L.2 ann.mcgill@chicagogsb.edu |
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| Zdroj: | Journal of Consumer Research. Dec2007, Vol. 34 Issue 4, p506-524. 19p. 5 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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