A Theory and Model of Business Alliance Success.
Autor: | Hunt, Shelby D.1, Lambe, C. Jay2, Wittmann, C. Michael3 |
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Zdroj: | Journal of Relationship Marketing. 2002, Vol. 1 Issue 1, p17. 19p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Hunt, Shelby D.1, Lambe, C. Jay2, Wittmann, C. Michael3 |
---|---|
Zdroj: | Journal of Relationship Marketing. 2002, Vol. 1 Issue 1, p17. 19p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |