Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives.
| Autor: | Mazzarol, Tim1, Soutar, Geoffrey N.2, Thein, Vicky1 |
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| Zdroj: | Journal of Marketing for Higher Education. 2000, Vol. 10 Issue 2, p39-57. 19p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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