Print and Online Catalogs: The Influence of Communication Mode on Consumer Information Processing.
| Autor: | Krampf, Robert F.1, Griffith, David A.2 griffith@cba.hawaii.edu |
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| Zdroj: | Journal of Marketing Channels. 2002, Vol. 10 Issue 1, p25. 15p. |
| Databáze: | Business Source Ultimate |
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