Product placements as public relations: An exploratory study of the role of the public relations...

Autor:	Pardun, Carol J., McKee, Kathy Brittain
Zdroj:	Public Relations Review. Winter99, Vol. 25 Issue 4, p481. 13p. 6 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect