Doing well by doing good—case study: ‘Fair & Lovely' whitening cream.

Autor:	Karnani, Aneel1
Zdroj:	Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009. Dec2007, Vol. 28 Issue 13, p1351-1357. 7p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu