INVESTIGATING THE SIMULTANEOUS PRESENTATION OF ADVERTISING AND TELEVISION PROGRAMMING.
| Autor: | Chowdhury, Rafi M. M. I.1, Finn, Adam2, Olsen, G. Douglas3 |
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| Zdroj: | Journal of Advertising. Fall2007, Vol. 36 Issue 3, p85-96. 12p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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