Complex services and choice criteria: an example from the life assurance market.
| Autor: | Devlin, James F.1 James.Devlin@nottingham.ac.uk |
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| Zdroj: | Journal of Marketing Management. Sep2007, Vol. 23 Issue 7-8, p631-650. 20p. 10 Charts. |
| Databáze: | Business Source Ultimate |
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