Development of a research tool for the elicitation of consumer response.
| Autor: | Zou, Tracy X. P.1 tracy.zou@polyu.edu.hk, Lee, W. B.2 |
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| Zdroj: | International Journal of Market Research. 2007, Vol. 49 Issue 5, p613-631. 19p. 6 Diagrams, 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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