Using the repertory grid to access the underlying realities in key account relationships.
| Autor: | Rogers, Beth1,2 Beth.rogers@port.ac.uk, Ryals, Lynette3,4 |
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| Zdroj: | International Journal of Market Research. 2007, Vol. 49 Issue 5, p595-612. 18p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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