Correspondence regarding 'The choice between a five-point and a ten-point scale in the framework of customer satisfaction research', by Pedro S. Coelho and Susana P. Esteves.
Autor: | Coelho, Pedro S., Esteves, Susana P.1 |
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Zdroj: | International Journal of Market Research. 2007, Vol. 49 Issue 5, p547-549. 3p. 1 Graph. |
Databáze: | Business Source Ultimate |
Externí odkaz: |