Correspondence regarding 'The choice between a five-point and a ten-point scale in the framework of customer satisfaction research', by Pedro S. Coelho and Susana P. Esteves.

Autor: Coelho, Pedro S., Esteves, Susana P.1
Zdroj: International Journal of Market Research. 2007, Vol. 49 Issue 5, p547-549. 3p. 1 Graph.
Databáze: Business Source Ultimate