The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.
| Autor: | Kabadayi, Sertan1, Eyuboglu, Nermin2, Thomas, Gloria P3 |
|---|---|
| Zdroj: | Journal of Marketing. Oct2007, Vol. 71 Issue 4, p195-211. 17p. 7 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|