Behavioral Consequences of Overbooking Service Capacity.
Autor: | Wangenheim, Florian v1, Bayón, Tomás2 |
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Zdroj: | Journal of Marketing. Oct2007, Vol. 71 Issue 4, p36-47. 12p. 1 Diagram, 4 Charts, 1 Graph. |
Databáze: | Business Source Ultimate |
Externí odkaz: |