The Impact of Affect on Memory of Advertising.
| Autor: | Ambler, Tim1 TAmbler@lbs.ac.uk, Burne, Tom2 tom.burne@bbsrc.ac.uk |
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| Zdroj: | Journal of Advertising Research. Mar/Apr99, Vol. 39 Issue 2, p25-34. 10p. 3 Black and White Photographs, 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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