14. MARKETING MANAGEMENT.
| Autor: | REGAN, WIILIAM1, RENNICK, DAN, ENFEUR, PAUL, MERTES, JOHN E.2, KELLEY, WILLIAM T.3, HOLLANDER, STANLEY C.4, MEISSNER, FRANK5 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1960, Vol. 24 Issue 4, p109-112. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|