12. HISTORY AND TRENDS.
| Autor: | HOLLANDER, STANLEY C.1, CLEWETT, ROBERT L.2, MERTES, JOHN E.3, REGAN, WIILIAM4, CODNER, BERNARD5, MEISSNER, FRANK6 |
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| Zdroj: | Journal of Marketing. Apr1960, Vol. 24 Issue 4, p107-109. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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