10. FOREIGN MARKETING.

Autor: HOWELL, LELAND L.1, CODNER, BERNARD2, HOLLANDER, STANLEY C.3, RENNICK, DAN4, MERTES, JOHN E.5, ENFEUR, PAUL, KELLEY, WILLIAM T.6
Zdroj: Journal of Marketing. Apr1960, Vol. 24 Issue 4, p103-106. 4p.
Databáze: Business Source Ultimate