6. CONSUMER ANALYSIS.
| Autor: | CODNER, BERNARD1, MERTES, JOHN E.2, RENNICK, DAN3, KELLEY, WILLIAM T.4, REGAN, WIILIAM5, HOLLANDER, STANLEY C.6 |
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| Zdroj: | Journal of Marketing. Apr1960, Vol. 24 Issue 4, p100-102. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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