1. ADVERTISING AND SALES PROMOTION.
Autor: | KELLEY, WILLIAM T.1, MERTES, JOHN E.2, CLEWETT, ROBERT L.3, RATHMELL, JOHN M.4, WRIGHT, JOHN S.5, MEISSNER, FRANK6, LAZER, WILLIAM7, MEYER, ROBERT E.8 |
---|---|
Zdroj: | Journal of Marketing. Jan1960, Vol. 24 Issue 3, p87-91. 5p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |