1. ADVERTISING AND SALES PROMOTION.
| Autor: | KELLEY, WILLIAM T.1, MERTES, JOHN E.2, CLEWETT, ROBERT L.3, RATHMELL, JOHN M.4, WRIGHT, JOHN S.5, MEISSNER, FRANK6, LAZER, WILLIAM7, MEYER, ROBERT E.8 |
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| Zdroj: | Journal of Marketing. Jan1960, Vol. 24 Issue 3, p87-91. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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