18. RESEARCH AND RESEARCH TECHNIQUES.
| Autor: | MERTES, JOHN E.1, LAZER, WILLIAM2, REGAN, WILLIAM J.3, CODNER, BERNARD4, MEISSNER, FRANK5, PENN, JR., WILLIAM S.5, FISK, GEORGE6 |
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| Zdroj: | Journal of Marketing. Jul1960, Vol. 25 Issue 1, p103-106. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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