THE ROLE OF PURCHASE IMPORTANCE ON BUYER PERCEPTIONS OF THE TRUST AND EXPERTISE COMPONENTS OF SUPPLIER AND SALESPERSON CREDIBILITY IN BUSINESS-TO-BUSINESS RELATIONSHIPS.
| Autor: | Belonax, Jr., Joseph J.1 joseph.belonax_jr@wmich.edu, Newell, Stephen J.1 steve.newell@wmich.edu, Plank, Richard E.2 rplank@lakeland.usf.edu |
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| Zdroj: | Journal of Personal Selling & Sales Management. Summer2007, Vol. 27 Issue 3, p247-258. 12p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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