DOES COLLABORATION BETWEEN SALES AND MARKETING AFFECT BUSINESS PERFORMANCE?
| Autor: | Le Meunier-FitzHugh, Ken1 k.le-meunier-fitzhugh@bbk.ac.uk, Piercy, Nigel F.2 nigel.piercy@wbs.ac.uk |
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| Zdroj: | Journal of Personal Selling & Sales Management. Summer2007, Vol. 27 Issue 3, p207-220. 14p. 1 Diagram, 5 Charts. |
| Databáze: | Business Source Ultimate |
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