16. MARKETING OF SPECIFIC GOODS AND SERVICES: AGRICULTURAL GOODS AND RAW MATERIALS.
| Autor: | Savage, Job K.1, McCusker, Janet K.2, Rennick, Dan3, Hollander, Stanley C.4, Clewett, Robert L.5 |
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| Zdroj: | Journal of Marketing. Apr1958, Vol. 22 Issue 4, p428-431. 4p. |
| Databáze: | Business Source Ultimate |
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