10. International Marketing.
Autor: | WOLF, ALOIS F.1, SPENCER, ULRIC M.2, PETERS, WILLIAM S.3, GROSS, WALTER4, AGOSTINI, J.M.5, REGAN, WILLIAM J., HINDERSMAN, CHARLES H.6, WENDEL, RICHARD7, WOTRUBA, THOMAS R.8, ARNAY, OSCAR P.9, DISCH, WOLFGANG K. A.10 |
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Zdroj: | Journal of Marketing. Jul1966, Vol. 30 Issue 3, p85-91. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |