1. Advertising and Promotion.
| Autor: | WOLF, ALOIS F.1, SCHUTTE, THOMAS F.2, SPENCER, ULRIC M.3, FOX, HAROLD W.4, PETERS, WILLIAM S.5, REGAN, WILLIAM J., IBIELSKI, DIETER6, WEINHOLD, H.7 |
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| Zdroj: | Journal of Marketing. Jul1966, Vol. 30 Issue 3, p78-79. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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