17. Research and Forecasting.
| Autor: | King, Robert L., Lawler, John V., Peters, William S., Wotruba, Thomas R., Regan, William J., Meissner, Frank |
|---|---|
| Zdroj: | Journal of Marketing. Jul1967, Vol. 31 Issue 3, p98-100. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|