12. Marketing Management.
| Autor: | Regan, William J., Lawler, John V., Kahler, Ruel, Peters, William S., Wotruba, Thomas R. |
|---|---|
| Zdroj: | Journal of Marketing. Jul1967, Vol. 31 Issue 3, p95-97. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Regan, William J., Lawler, John V., Kahler, Ruel, Peters, William S., Wotruba, Thomas R. |
|---|---|
| Zdroj: | Journal of Marketing. Jul1967, Vol. 31 Issue 3, p95-97. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|