17. Research and Forecasting.
| Autor: | Penn, William S., Spencer, Ulric M., Regan, William J., Babione, F. A., Barnett, Hugh D., Ibielski, Dieter, Disch, Wolfgang K. A., Molinari, Gianfranco |
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| Zdroj: | Journal of Marketing. Jan1968, Vol. 32 Issue 1, p92-95. 4p. |
| Databáze: | Business Source Ultimate |
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