12. Marketing Management.
Autor: | Penn, Jr., William S., Gross, Walter, Goldstucker, Jac L., Reinecke, John A., Wotruba, Thomas R., Fox, Harold W., Wilemon, David, King, Robert L. |
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Zdroj: | Journal of Marketing. Apr1969, Vol. 33 Issue 2, p93-96. 4p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |